We are now living in a digital age and business must come up with marketing strategies that will help them stay competitive and relevant. This is why choosing the best digital marketing service is important for both new and existing businesses. We share with you a list of digital marketing services so that you can choose which is the right fit for your business.
We understand that most startups have limited resources and they just can't afford to spend a lot of their budget on some of the more expensive types of digital marketing services. Choosing the right type that is within your budget is crucial to achieving your goal of increasing traffic, engaging and converting to sales.
List Of Digital Marketing Services
SEO
Search engine optimization or SEO is one of the pillars of digital marketing. This is the process of making your website and content optimized to meet the guidelines of search engines so that you can rank higher in search results. This involves coming up with relevant and highly informative content with certain keywords that will align with what consumers might type in the search bar.
There is also the technical aspect where your website should be made free of errors and optimized for speed. SEO should be one of your priorities when it comes to digital marketing. You can check hybrid traffic for link building SEO.
Studies have shown that 81% of online shoppers do research using search engines before they purchase a product or service.
SEO targets not only desktop users but more importantly mobile users as well. There is a growing trend of more users connecting to the internet and doing searches through their mobile devices compared to their desktops. This means that you should now have 2 versions of your website and both should be optimized for both. This is where SEO can help you, mobile optimization is part of the service offered in SEO.
For those who are on a tight budget, there are free SEO tools that have been reviewed and tested by experts that are proven effective. You can find these tools online and choose which is best for you.
Content Marketing
There are experts that believe that content marketing and SEO go hand in hand. While there are some who say that SEO is dying and content marketing is now replacing SEO. What we can agree on is that content marketing can benefit your startup.
Content marketing costs 62% less than most traditional marketing tactics. The good news is it can generate 3 times more when it comes to leads, according to DemandMetric. The reason for this is great content boosts your site's SEO. You get indexed in search engines which gives you more visibility in searches. It can boost your lead generation and conversion goals due to the added traffic that is going to your site.
According to ABGEssentials, conversion rates are 6 times higher with content marketing as compared to traditional marketing tactics.
One of the best ways to leverage your content marketing efforts is by coming up with a blog. This is a proven platform when you want to come up with great content. Small businesses with blogs get more leads than those who don't have a blog.
Website Design
Having a website is a part of the digital marketplace. Your website may be the first thing that customers see and giving a huge first impression count.
Web design involves layout, visuals and the right color combinations. A survey showed that 94% of consumers will trust or leave your website based on your web design. Users show no love for websites that are slow, difficult to navigate and are unattractive. You lose out on leads and opportunities for conversions if people leave right after they see your site.